Deal or No Deal Sets Lottery-Industry Record

27.09.2006, Lesen Sie hier den Bericht über «Deal or No Deal Sets Lottery-Industry Record»

A record has been set within the Lottery industry now that two additional lotteries are planning to run a “Deal or No Deal” instant game this season. Since “Deal or No Deal” became available to the Lottery category three months ago, a total of 15 lotteries have committed to running the game -- an industry first! “Deal or No Deal” is offered to lotteries exclusively through MDI Entertainment, a whollyowned subsidiary of Scientific Games Corporation (NASDAQ: SGMS). MDI announced ist agreement with the show’s production company, Endemol International, on June 23.

Since that date, 15 lotteries are either already selling the game, have the game in production or are planning to launch the game at the end of the calendar year. There are even more lotteries that are including “Deal or No Deal” in focus group testing for a possible 2007 launch. “This is a milestone,” said Steve Saferin, MDI president. “And it’s proof that lotteries are taking advantage of this opportunity to jump on the hottest craze in pop culture right now. It’s a smart move on their part.”

Florida, New Mexico, Tennessee, Texas and Washington launched “Deal or No Deal” just this month. In Florida, after the first 16 days on sale, “Deal or No Deal” sales are at $5.2 million, up almost $1.2 million or 26 percent over average sales for the previous two $5 games.

"Deal or No Deal is going gangbusters so far," said Walter Gaddy, Florida Lottery instant product manager. "This is definitely a game popular with Florida Lottery players and we anticipate this game will remain strong."

The TV smash “Deal or No Deal” was last season’s surprise hit, consistently ranking #1 for ist time period in adults 18-49 and total viewers. To date, the show has been produced in over 40 countries. The top prize won in the first season was $464,000.

-moreHowever, in the third episode of this week’s season premier, in which the show has taken the grand prize from $1 million all the way to $6 million, one contestant far surpassed that number with a $701,000 win. As a result of “Deal or No Deal’s” popularity, NBC won the first night of the 2006-07 television season in adults 18-49. The network took a first-place 5.0 rating, 13 share in adults 18-49 and 15 million viewers overall for Monday night.

About Scientific Games Scientific Games Corporation is the leading integrated supplier of instant tickets, systems and services to lotteries, a leading supplier of fixed odds betting terminals and systems, interactive sports betting terminals and systems, and wagering systems and services to parimutuel operators. It is also a licensed pari-mutuel gaming operator in Connecticut and the Netherlands and is a leading supplier of prepaid phone cards to telephone companies. Scientific Games' customers are in the United States and more than 60 other countries. For more information about Scientific Games, please visit our web site at http://www.scientificgames.com. MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation, is the worldwide leader in licensed lottery games and promotions.

Forward-Looking Statements In this press release we make "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995. In some cases, forward- looking statements can be identified by the use of forward-looking terminology such as "may," "will," "estimate," "intend," "continue," "believe," "expect" or "anticipate," or the negatives thereof, variations thereon or similar terminology.

These forward-looking statements generally relate to plans and objectives for future operations and are based upon management's reasonable estimates of future results or trends. Although we believe that the plans and objectives reflected in or suggested by such forward-looking statements are reasonable, such plans or objectives may not be achieved. Actual results may differ from projected results due, but not limited, to unforeseen developments, including developments relating to the following:

• economic, competitive, demographic, business and other conditions in our local and regional markets;

• changes or developments in the laws, regulations or taxes in the gaming and lottery industries;

• actions taken or omitted to be taken by third parties, including customers, suppliers, competitors, members and shareholders, as well as legislative, regulatory, judicial and other governmental authorities;

• changes in business strategy, capital improvements, development plans, including those due to environmental remediation concerns, or changes in personnel or their compensation, including federal, state and local minimum wage requirements;

• the availability and adequacy of our cash flow to satisfy our obligations, including our debt service obligations and our need for additional funds required to support capital improvements, development and acquisitions;

• an inability to renew or early termination of our contracts;

• an inability to engage in future acquisitions;

• the loss of any license or permit, including the failure to obtain an unconditional renewal of a required gaming license on a timely basis; and

• resolution of any pending or future litigation in a manner adverse to us.

Actual future results may be materially different from what we expect. Forward-looking statements speak only as of the date they are made, and except for our ongoing obligations under the U.S. federal securities laws, we undertake no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise. Contact: Jeff Schweig 678-297-5212

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