MECN's benchmarking report on the global lottery industry

28.11.2012, MECN presents the fourth edition of its lottery benchmarking study with a special focus on social media activities of lotteries

Updated 4th edition of MECN's benchmarking report on the global lottery industry

Download pdf-version of press release

London/Munich, 27. November 2012 - For the fourth time since 2007, MECN is updating and expanding its unique and well-received benchmark study of the global lottery industry. This study again provides a wealth of information on lottery-specific industry benchmarks far beyond existing sales comparisons. In addition, the fourth edition includes many new analyses, in particular a greater number of analyses of the interactive/Internet segments.

Since social media and networks, such as Facebook, and topics such as social gam(bl)ing are becoming more and more important, MECN also included, for the first time, analyses of activities and successes of lotteries on social networks.

The updated study includes: • New in 4th edition - Many analyses of the interactive/Internet segments including product breakdown (Internet lotto, betting,...), mobile business, active users, .... • New in 4th edition - Comparison to private Internet gambling companies - MECN also analysed and benchmarked private online gambling operators in MECN's recent Online Gambling Benchmarking Study. Therefore, in many Internet-related analyses MECN could also include several examples (e.g., best and average benchmark) of private operators. • New in 4th edition - Social media and networks benchmarking and success stories - In-depth analyses of the social media activities (Facebook, Twitter, YouTube) of lotteries. Moreover, MECN has added a total of seven best practice case studies identifying potential success factors. • 2010 and 2011 data - Analyses of data from ca. 130 state/public lotteries and operators for the years 2010 and 2011 as well as long-term trend analyses reaching back to 2005. • Sales-related benchmarks - Total sales and product-related sales (e.g., lotto, betting, instant, ...) benchmarks, such as per-capita sales analyses. • Sales channel benchmarks, such as number of residents and sales per outlet, interactive/Internet sales per capita, ... • Marketing benchmarks, such as marketing/advertising expenses in % of total sales, optimal media mix of the ad budget, ... • Operating expense benchmarks, such as operating expenses in % of sales broken down into human resources (e.g., average personnel expenses, sales per employee), IT and communications, and other benchmarks. • Success factors of the lottery business - The analysis of success factors is based on an updated survey conducted among more than 40 lottery executives. • Best practices - For most benchmark areas MECN provides updated best practice case studies of the leading lotteries In total, the report has 116 pages and nearly 120 graphs/exhibits.

The study can be obtained at: http://www.lottery-benchmarking.mecn.net

About MECN: MECN is a network of experts on issues concerning the media and entertainment industry. Together they provide in-depth knowledge, analysis, and advice to global clients.

Über iGaming News:

Casinos.ch ist die Gaming & Entertainment-Plattform der Schweiz und mit über 20 Informationsportalen und rund 100 Internetnamen (Domains) das grosse News- und Pressenetzwerk der Casino- und Glücksspielszene in Europa.

Aktuelle News, Interviews, Fotos und spannende Stories - direkt und live aus den Schweizer Casinos, der Spielbankenszene Deutschlands, über das monegassische Casino von Monte Carlo, weitere Casinos aus ganz Europa und der ganzen Welt finden Sie auf www.casinos.ch. Und last but not least natürlich auch aus der Sin City 'Las Vegas'.

Die Informationen sind unterteilt in die Bereiche Casino-Informationen, aktuelle News, Events, Jackpot und Tournament-Informationen, Fotogalerien, Live-Berichte und Interviews.

--- Ende Artikel / Pressemitteilung MECN's benchmarking report on the global lottery industry ---


Weitere Informationen und Links:

Weitere Nachrichten der Gaming-Branche