U.S. Internet Horse Racing Progress

10.07.2008, Lesen Sie hier den Bericht über «U.S. Internet Horse Racing Progress».

Sona Mobile completes Express Funding element in NYRA Internet betting project

U.S. horse race betting over the Internet, a legislated exception to the Unlawful Internet Gambling Enforcement Act, added further functionality this week with the completion of an Express Funding phase for the New York Racing Association by Sona Mobile.

The secure software solutions provider announced that it has completed the Express Funding functionality of the Internet Wagering Application for the Association as part of Phase II of a contract between the parties.

Under the terms of the agreement, Sona Mobile was contracted to develop a web-based wagering platform for NYRA which allows racing fans to access real-time racetrack information and securely place wagers over the Internet on all races. Phase I of the project included online registration, access to track information and online wagering capabilities.

NYRA, which owns and operates the three largest racetracks in New York, will pay Sona Mobile the remaining 50 percent of the development funds following the launch of Phase II.

Express Funding is the new way for NYRA Rewards Program members to fund their accounts. Members making personal check deposits, including electronic funds transfer requests, will now receive immediate credits to their account. The new functionality is offered as part of the NYRA Rewards Program and is free to its members. The Express Funding program enables eligible users to have immediate access of up to $500 in any single transaction per day, which will be instantly available in their NYRA Rewards account.

Shawn Kreloff, chairman and CEO of Sona Mobile, commented, "The NYRA Rewards Program is arguably one of the country's most attractive account wagering programs with some of the best racing content in the industry. NYRA's use of Express Funding paves the way for Sona to continue to develop and release innovative enhancements to the system, and these enhancements are already being tested by our Research and Development team."

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