Consumer Electronic Show CES 2007 in Las Vegas
10.01.2007, Zur Zeit sind die Tore der 40sten Consumer Electronic Show (CES) geöffnet. Die
Aussteller präsentieren die neuesten Produkte des Jahres 2007 in den Locations:
- Sands Expo Center
- Las Vegas Convention Center
- Venetian Hotel/Casino
- Hilton Hotel/Casino
Keynotes: Es sprechen persönlich Bill Gates (Chairman, Microsoft Corp.), Gary Shapiro
(President and CEO, Consumer Electronics Association), Ed Zander (Chairman of the Board
and CEO, Motorola Inc.), Robert Iger (President and CEO, The Walt Disney Company),
Michael Dell (Founder and Chairman, Dell Inc.), Leslie Moonves(President and CEO, CBS
Corp.)
Bericht: Andy Rauch, Las Vegas
Die CES ist eröffnet und die Journalisten und das Publikum strömen zu tausenden durch die grossen Messehallen.
2'700 Aussteller präsentieren ihre Produkte.
In der Eröffnungsansprache von Bill Gates stellte er das kommende Betriebssystem Windows Vista vor. Auch die Schweiz spielt eine wichtige Rolle. Swisscom ist Content- Vertragspartner und ist eingebunden im neuen Betriebssystem von Microsoft.
Sehen Sie fortfolgend einige Impressionen:
2007 International CES: January 8-11, Las Vegas
Foto: Vor dem Palazzo Ballroom im The Venetian, Las Vegas
Foto: Bill Gates spricht die Keynote
Foto: Die Keynote ist eine Werbeveranstaltung für das kommende Windows Vista
Foto: Auch die Schweiz spielt eine wichtige Rolle. Swisscom ist Content-Vertragspartner und ist eingebunden im neuen Betriebssystem von Microsoft.
Source by Microsoft:
Transcript of keynote remarks by Bill Gates, chairman, and Robbie Bach, president, Entertainment & Devices Division, Microsoft Corporation 2007 International Consumer Electronics Show Las Vegas, Nevada January 7, 2007
BILL GATES: Well, good evening. I've always loved coming back from Christmas vacation, you're nice and relaxed, and you come right into the most managed environment ever, seeing all these thousands of companies delivering on the promise of the Digital Decade. It's always been fun to come here. I love giving the keynote. In fact, people ask me, are you going to keep doing it, what's the plan there? And the answer is, yes, next year I'll give the be involved in the keynote like I always have been. After that, I'm not sure they'll want to invite me, because I might talk a lot more about infectious diseases than great software. So if they want me, fine, but they've been warned what they would hear about.
It's amazing to see the progress over the course of the year, and truly the Digital Decade is happening. We see it everywhere we look. We see it in photography over 2 billion digital photos were taken this last year; 65 percent of homes are using digital cameras. We see it in the Internet adoption, higher and higher penetration on a worldwide basis, and more and more activity there, whether it's buying and selling, or whether it's planning, or being creative, the Internet connected up to the Windows PC and other devices is taking over things that would have been done without it before. Over 40 percent of U.S. homes now have multiple personal computers. And if you look at young people, the new generation, they actually spend more time on their Windows PC than they spend watching TV. Now that's a pretty dramatic change.
We see portable devices proliferating, a higher and higher part of the growing PC market. We see the connections, both through Wi-Fi and 3G getting to the point where you can get information wherever you want to go. And we're just scratching the surface. More and more can be done because as this marketplace is extended, the number of startups, the R&D budgets of the established companies, all are investing in this global market to do better and better work.
How do we look at that, what are some of the metrics that we have here? Well, we have incredible devices with very high fidelity. Think about cameras, six megapixels and up. Think about these high definition screens that when you buy it you just drool looking at that picture, it's such an improvement over the classic TV screen that you used to have, and now it connects up to your high definition cable, to your PC, to your games, all those experiences taking advantage of that incredible visual capability. Network bandwidth has gone up very dramatically, we're avoiding that being a bottleneck, even as we're sending high definition signals around. The processors are now opening the memory capability up to 64-bit, and that's a transition we're making without a lot of incompatibility, without paying a lot of extra money. Software, the old 32-bit software can run, but if you need to get more space, it's just there.
The graphics resolution is letting us think about representing reality on the screen. So when you shop, you won't just see a list of things, it will be that environment, either the stores that really exist, or the stores that would exist if it was designed for you personally. So we're seeing that in games, we're seeing that in virtual reality, that this presentation richness that all these great devices deliver, because of the graphics chips and the screens, and the development tools, is really quite phenomenal.
Storage space, people aren't talking gigabytes anymore, they're talking terabytes of storage, or petabytes of storage, where really that doesn't hold us back at all, even with the largest databases. So we have amazing hardware. I love walking around the CES floor seeing, okay, who's got the biggest LCD this year, who's got the biggest plasma, who's got the biggest hard disk. So those are an element of the equation of what we need to deliver on the promise of digital decade.
That alone is not enough. There are some key things missing, and in particular the key thing missing is the connection. Delivering on connected experiences requires more than just great hardware. So consumer electronics has been defined to be a much broader industry. As Jerry alluded to, the content people now need to think about how they create around this environment, how they connect into it. It's an environment where people want to do things across multiple devices, working with many other people.
I want my music when I'm in the car, when I'm at home, when I'm in the living room. I want that to be simple. I want my family's schedule, and the ease of updating it, from the phone, the PC, just touching something on the refrigerator. I want to collaborate with people. I want to have the experience connect up to people at work, as well as at home. So we can't just say consumer, because the experiences span into that business environment.
So delivering on connected experiences, where people are being productive, doing new creative things, where they're sharing with each other, where they're mobile, where they're just playing games, that is the key element that's missing, and something that we've all got to deliver on to take full advantage of that hardware, and deliver on the promise.
Now, for Microsoft this year it's a big, big milestone, because the products we've been working on for many years that are foundational products are now moving into the marketplace. First, of course, that's Windows Vista. It's been many years of hard work with millions of people giving us great feedback on that. This is by far the most important release of Windows ever. It's also the highest quality release that we've ever done, whether it's security, or testing, or usability, all of these things we have learned a lot, driven by the feedback that those hundreds of millions of users are able to provide to us.
Vista and the PC continue to have a central role. All these other devices are very, very important, but they've got to work together. As we look at the rise of user generated content and tools of creativity, that is happening on the PC, and yet those have to be available and acceptable on all the different devices. Vista is a big project, and rather than talk about the features I just want to talk about what we've been through to pull this all together. You'll be discovering features as you go forward, because of the depth that's there. A good example of that is I had a friend come up and say, hey, I didn't realize parental controls were built in. I just have to think about buying software, paying for that, I'm not sure I can configure it the right way. It's a lot more immune from tampering, a lot better, when it's just built into the system from the very beginning.
The process we've been through over this year, there was a beta 2 got out to over 2 million people. The release candidate, which was our last chance for feedback, got out over to 5 million. We had a lot of in-depth things where we went in and sat and interviewed people using Windows Vista in family situations. We did that in seven different countries. We did incredible performance simulation, getting over 60 years equivalent of performance testing with all the common mix of applications that were out there.
So a big investment, in fact, the biggest investment ever put into a piece of software. Why? Because it's by far the most used piece of software, and any improvement we can make there not only can save time for people, but can enable everyone who builds on top of it to do some pretty fantastic things.
Having a Microsoft Office release at the same time is fantastic for us. Last time we did that was back in 1995, that was sort of the UI of 32-bit generation, just like this is for the 64-bit generation. So the fact that people can think about moving up to those at the same time really will simplify a lot of the migration, and take out some of the hesitation that's often there when you only move one piece at a time.
With Office it's got a new user interface, it's got new ways of connecting up to Office Live services and SharePoint, and again, very broad, very deep, but the discoverability of the richness is advanced dramatically by that user interface. We've observed over 1 billion sessions of people using this new version of Office. So we know for sure that they are all those features they used to ask us about that we had but they couldn't find, now they are finding those features. So that makes us feel great, because the new user interface was actually a risk, a leap that had to be taken, had to be taken at some point. Now we've taken it, and the feedback has been fantastic on that.
Windows and Office, of course, will connect up to services, services from Microsoft and services from other companies. In our case we talked about Live services, the ability to share files, to connect your e-mails, connect your schedule up into the Internet and so they can flow to your other devices, or flow to other people's, as well. So a lot innovation would be taking place to connect Windows up more and more through those services.
Today we've got literally hundreds of millions of people, whether it's instant messaging, or doing the e-mail capability, and so as we expand those things, building on that very strong base, we can get, I think, most Windows PC users viewing that as an integral part of the experience.
Already the idea of updating their machines, providing them with better software and security improvements on an ongoing basis, it's a well-defined part of the Windows experience. And more and more services come along. So we've come a long way from the idea that this is just a product you get one time and it stays the same. A huge part of that value is the ongoing work that we do and connect up to you through that Internet connection, providing free services, and some add-on services, as well. So that really creates and environment, Windows, Office and those services and third parties connecting up and building on that.
A great way to understand why we're so thrilled to have it out is to see a demonstration. So let me ask Justin Hutchinson to come up and give you a little look at Vista and I'll bet for most of you you'll see at least a couple of things that you're excited about that you've never seen before.
Thank you. (Applause.)
JUSTIN HUTCHINSON: Thanks, Bill.
Hi. Tonight we're going to give you a glimpse of Windows Vista, and we're going to show you a couple of things that we haven't shown publicly before. Now, Windows Vista makes it easier, safer, and more fun to use your PC. And as Bill just mentioned, Vista, Office, and Windows Live will come together to deliver amazing connected experiences. So let's take a look.
One of the first things I notice when I use Windows Vista is how easy it is to find all my information on the PC. Last night I was working on a file, I can't remember where I saved it, but if I just go here and type in the first couple of letters of the item I'm looking for, Windows Vista will look across all my programs, Web sites I've visited, my files, my folders, even my e-mail to bring me back the results I'm looking for. Windows Vista will also not only look on this PC, and this is something we haven't told you before, I can set it up to search every Vista PC on my home network. So Windows Vista is not about searching, it's about finding.
So here is the folder I was looking for. The first thing you'll notice, if you're new to Vista, are thumbnail previews. I have previews here that tell me, give me a hint of what's in this file. And if I want to see a larger preview, I can simply open this preview pane, and Vista will show me the contents of every file in this folder. So here's the document I'm looking for, and in preview pane I can see that I made a mistake last night. I saved the wrong document. This is an invitation to something special we're planning tomorrow night at CES, and making a mistake like this before Windows Vista would be a problem, but thanks to a new feature called Shadowcopy in Windows Vista, I can restore previous versions of this document with just a couple clicks. So when I click restore, you're going to see this document on the right revert back to the original. Just like that, Vista reverted back to the original and it got me out of a jam. It's better than going back in time. (Applause.)
So Windows Vista gives me a safety net, and it lets me worry less about making mistakes on my PC. So here I have the document, and it's still pretty rough looking, but using the new Microsoft Word in just a couple clicks I can actually make this dramatically better. Notice as I scroll over these themes, I get a preview of exactly what the changes are going to look like, and as a finishing touch, why don't we format this photo. There we go, just like that. In a couple clicks, I've taken this document from something that was pretty rough looking to something that looks like it could have been done by a professional.
Now I have a link here, and this link takes me to the location of the event tomorrow night, and it's perfect because I don't know Vegas that well. I'll open this up, and this will launch Windows Live Search. Now Live Search will give me information about the location of the event, it will give me driving directions, phone numbers, but that's not what I'm going to show you. What I'm going to show you is the Virtual Earth 3D technology that's built into Windows Live. And this is pretty cool to demo using a mouse and keyboard like I'm doing here, but it's more fun to use an Xbox 360 controller. I can plug any Xbox 360 controller into any Windows Vista PC to play all my games, and I can also use it to fly around Las Vegas here. (Applause.)
This is fun. So you see here a virtual 3D map of Las Vegas. Not only can I fly around, I can actually drive right down the street. This is pretty fun. It's also practical. So if I'm new to town, I can get a sense of where everything is, get a sense of my landmarks. We can also lay down real time traffic information I want to make sure I don't hit the Bellagio there real time traffic information, and that lets me decide not only that lets me see not only what streets I want to drive down, it also tells me the quickest way to get there.
So the best part about this demo, this is live right now on Windows Live. You can go use this tonight. That's just a real quick example of how no clap? (Applause.) Great example of how Windows Vista, Live, and Office come together to deliver some amazing connected experiences.
That was fun. What else is fun on the PC is Media Center and Windows Vista. Media Center is where I can kick back, I can listen to all my music, I can watch and record live high definition television, download movies, and tonight we're going to show you a new experience called SportsLounge. SportsLounge was developed with Microsoft and FoxSports.com, and it's a dream if you're a sports fan, or have a sports fan in your house. Here I'm watching a live HD feed of a football game. Up top I'm getting real-time information, and real-time scores for every sports program in my channel line up. And across the bottom here, I'm getting real-time alerts about my favorite players, about my favorite teams. I can queue up, SportsLounge tells me what's on later, and I can queue it up to record programs. So I know I'm going to work during the BCS title game tomorrow night, Media Center will record it for me automatically. I can get in-depth scores for games that are in my channel line up, or not in my channel line up. And if you love fantasy sports, you're going to really dig this one, I can set SportsLounge up to track all my fantasy teams, football, basketball, baseball and hockey. It will update me on all my players' stats, and I can set up alerts. So if someone is coming up to bat, someone just made a big play, Media Center will send me an alert, and I can automatically tune the channel. It's great, it's a dream if you're a sports fan. (Cheers and applause.)
We're also proud tonight to talk about some new content partnerships in Media Center. Showtime, Nickelodeon, Starz Vongo service will all deliver on demand video content and video services to Media Center customers. Now in Media Center I just showed you how you can enjoy it in full screen with a mouse and keyboard. You can also use a remote control. I can also shrink this down, you're watching live high definition television while I'm going about my business using my PC. Now SportsLounge, Media Center, high definition television, and these rich on demand video services are great examples of how Windows Vista will take entertainment on the PC to the next level.
What else are people doing for fun on the PC? Well, photos. We know that close to two billion photos were taken last year, probably everyone in this room has taken a handful of digital photos. And in Windows Vista the place to edit and organize all your photos is Photo Gallery. Here I have all my pictures, and all my digital videos that I've taken with a digital camera, or a camera phone, but I don't want to leave them on my PC. I want to be able to burn them to a DVD. DVD Maker in Windows Vista makes it simple to share my memories. Here I've added not just my photos but digital video to this DVD I'm going to burn. I click next, I can select from a handful of preinstalled themes, and when I click preview I can see exactly how this DVD is going to look when my friends and family pop it in their home DVD player, just like that. (Applause.)
So let's talk for a second about Windows Vista Ultimate. Ultimate is the flagship edition of Windows Vista, and it gives me everything I need to have more fun at home, and be more productive at work. Now one of the cool things about Ultimate is that Microsoft continues to download features to me on a regular basis, and we call these new features Ultimate Extras. An example of one of these is this technology from Microsoft Research called GroupShot. Now my problem with photos is not necessarily technology, it's not that I can edit them, and organize them, or share them, I can't take a picture to save my life. I'm always cutting people's heads off, or I'm catching people, like in this case, with their eyes closed. So here I have two pictures. In this one her eyes are closed, in this one his eyes are closed. What I want to do is put both of these pictures together into one good picture. So GroupShot is going to let me do that. I simply select here, take the good part of this picture, I go back here and take the good part of this picture. Now GroupShot didn't fix these pictures, it created the picture I wish I would have taken. Pretty cool. (Cheers and applause.)
So what else are people doing with photos? Well, we know that people love to personalize their desktops with all their pictures. And with every version of Windows we ship a whole batch of new themes and wallpapers. Well, a new Ultimate Extra called DreamScene in Windows Vista takes that to the next level with full motion desktop. (Cheers and applause.) And just like with any picture on my PC, I can go to any video and set that as my desktop background. Awesome. (Cheers and applause.)
So you've just seen how Windows Vista is going to make it easier, safer and more fun than ever before to use your PC. We have 22 days until launch, that's it for me. Thank you very much. (Cheers and applause.)
BILL GATES: The strength of Windows has always come from the ecosystem around it. Of course, the incredible software applications that people build, the breadth of devices, the neat types of peripherals that are unique to the environment, the variety of great hardware, and now more and more even services that connect up either online or consulting services, where people have really learned Windows and built solutions that take advantage of it. We've done a good job now of reaching out to all our partners, and showing them Vista, giving them a chance to get ready, and it's been very gratifying to see them rallying around this opportunity. We've got over a million and a half devices that are compatible. And it's sort of a mind-blowing number of device IDs all now working there. We've got a lot that are doing unique things with the Vista environment, backup devices, video devices, DVD devices, a lot of rich capabilities where we're showing off those hardware advances for the first time.
When we think about software developers doing applications for Vista, there's many things that that means. It means in some cases doing 64-bit applications, or doing Sidebar gadgets, or taking the search APIs and exposing the items in their files at a more granular level into that search capability. It means visualizations, not just games, but lots of applications using the latest DirectX Version 10 capability. We're calling our rich new form presentation that we call Windows Presentation Foundation. And so every new version of Windows has had a dual nature, great capabilities for end users right out of the box that they get the benefit, and it lets them drive the volume of that platform up, but also enablement for hardware and software partners. And it's those two things going together that have constantly driven the phenomena around the Windows environment.
One thing that we're very pleased about is the way that people have stepped back and thought about new Windows PC design based on these features. Now in many cases they came to us and we put the right feature into Vista, or we did the feature and we went to them and encouraged them to do something very innovative. A good example is touch screen. Touch didn't used to work very well because your fingers would be too big. Well, in the software we've come up with a way to let you target in a rich way. And so now HP with their Touch Smart selecting photos to print, and doing lots of things with touch, it's just so obvious that you wonder why touch hasn't always been there as one of the great ways of doing interaction.
Toshiba with their Portege has done all sorts of neat things that you'd expect for a leading edge portable. They've taken the ability to have what we call a Sideshow alert, put that on the side of the machine so you can see information, even when the device is closed. They created a document station that actually uses high bandwidth wireless, ultra wideband, so you don't even have to plug in to get your video display. It just sends the DVI signal across that wireless connection.
Sony with some great Media Center packaging. Medion taking this Ultra Mobile, the small screen concept, making that really a great second PC that you can carry around and do reading, and media type things. And so we're expanding a wider variety of design points. We drawing on the strength that comes from lots and lots of great hardware partners that have stepped back, bet on Vista to be successful, and done neat things with it. And so they deliver on these experiences. They let people work together in new ways.
Here, the partners are going to keep surprising you, but the ones that I showed specifically are actually timed for the Vista launch. And so right then there's something very dramatic, but every month people will be building things, whether it's the large manufacturers, the system builders, things that take the Vista phenomena and actually drive it forward in a new way. So let's take a look at some of these new Windows Vista PCs.
(Video segment.)
Speaking of great things that our partners have done together with us, I'd like to talk about a product that's new for us, entry into a new space, and we think a very important space, and it's a project we worked very closely with HP on, and that is defining what we call a Windows Home Server. So let's take a look at the concept here.
(Video segment.)
You probably recognize that format that HP is using to talk a lot about the neat empowerment things they're doing. This Windows Home Server is for homes where you've got either multiple PCs, or Xboxes, the case where you want to have your storage available at all times to the different devices. This is a product that will come out in the second half of this year. HP will brand it as the HP Media Smart Server, and it's the Windows Home Server software with their enhancements that will run on top of that
What are the features? Automated backup, it goes and finds the PCs, brings the information up and makes sure that it's all stored here up on the server. We've got connectivity, connectivity to, of course, all the different PCs, but the Zune, Xbox, and remote connectivity. If you're somewhere else coming in and getting your files, having access to them in a very secure way, that's set up for you, no complexity in terms of how you have to get involved with that.
Finally, if you want to grow the capacity, you don't have to think about volumes, or different devices, or names, or things like that, you literally just plug the new storage in, and it's got quite a bit of expandability, and automatically the software will see that storage, move the data around, so that any drive problems you run into it makes sure that you're not losing information. So you can get up to literally terabytes on this device.
We've got HP as the lead partner, but also AMD, Intel, and (Becktech ?) and lots of others are building hardware reference designs. Since it's a software-driven device each of the partners will be able to do some unique things running on the server tier, so even more richness as you look at the variety that will be out there.
So we think it's a category that that can explode in importance. We think it takes a real emphasis on great simplicity and so that's what we think we've got here entering into the category, of course, and a lot more we'll do as we get in and see the feedback from the users there.
I'd say a very big part of connected experiences is connected entertainment. So to talk to you about mobility, gaming, TV, movies, music, is the person some people think has the most fun job at Microsoft, and that's Robbie Bach who is the President of Entertainment and Devices Division. So let's welcome Robbie to come on out. (Applause.)
ROBBIE BACH: So Bill talked about connected experiences, and I want to talk today and expand on that and talk about connected entertainment. Now, connected entertainment really has two parts to it. The first is about content, whether that's music, movies, TV, games, we want people to be able to get their content whenever and wherever they want, on whatever device they want to put it on. The second part about connected entertainment is it's about community. In the entertainment world people want to share their content, they want to share their ideas, they want to have community entertainment experiences.
So our challenge is bringing those two concepts together in a powerful way. Now, you don't just do that by having great hardware, or by having great software, or by having an innovative service. You do that by combining those three things with an integrated concept of hardware, software, and service that can deliver connected entertainment. So what I want to do today is talk about connected entertainment in the context of our work in music, in mobile phones, in gaming, and in TV and movies.
So let's start with music. A year ago at CES Bill Gates introduced, along with executives from MTV, MTV's Urge music service. And that was a very exciting announcement for us, and a product that's been very successful. We are continuing to be committed to that product and others like it from the 350 partners who are helping us deliver a platform for music around the world. We think that platform is alive and well, and will continue to grow.
Now, this year in 2006 we did add a second part to our strategy, which is the introduction of Zune. We're very excited about what we've been able to do with Zune, and we're very excited about what we've been able to do with Zune this first holiday. In our segment of the MP3 category we are the number two player already. We are on track to ship and sell a million copies of Zune. And whether it's the great screen we have, the wireless connectivity, the FM radio built in, or the combination of those things that are driving it, Zune is off to a great start, and it's just going to get better.
The service is going to continue to expand. We're going to continue to improve to software and the hardware, and the community of music around Zune is going to continue to grow. This is a place where we are deeply committed to being successful, and you're going to see us in this space in a leadership position in the years to come.
So that's music, now let's talk a little bit about mobility and mobile phones. This is an area where we've made tremendous progress. This year we have some of the hottest selling phones in the marketplace, and the cool thing for me about those phones is it's not just about phone calls, although we do that great, it's not even just about e-mail, since that was the next round of things people wanted to be able to do, but it's also about IMs, it's about movies, it's about TV, it's about music, it's about connected entertainment on my phone.
So the features we're delivering in these exciting products are bringing that to market. If you think about Cingular's Blackjack from Samsung, Cingular's Treo from Palm, the T- Mobile Dash from HTC, and Verizon's Motorola Q, those four alone are leading, cutting edge designs that are driving tremendous market share advances for Windows Mobile.
In 2007 you're going to see that continue to grow, with new software and services continuing to build content and a community, as well as bringing out business productivity that we've a
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Las Vegas erstreckt sich über eine Fläche von 340 km2 und hat rund 650'000 Einwohner.
--- Ende Artikel / Pressemitteilung Consumer Electronic Show CES 2007 in Las Vegas ---
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