Harrah's Tops Casino Player's Best of Gaming Awards

13.07.2004, Lesen Sie hier den Bericht über «Harrah's Tops Casino Player's Best of Gaming Awards».

LAS VEGAS – (PRESS RELEASE) -- For the fifth consecutive year, Harrah's Entertainment, Inc. (NYSE: HET) received more awards than any other casino operator in Casino Player's Best of Gaming Awards, the magazine's annual poll of gaming customers from across the country.

Harrah's 28 properties received a total of 585 awards, including 255 first-place finishes. No other company received more than 300 total awards in the competition.

"Gaming customers from coast-to-coast have voted, and, once again, Harrah's is the winner by a landslide," said Gary Loveman, president and chief executive officer of Harrah's. "Our consistent domination of this annual survey provides compelling proof that the Harrah's formula of high- quality gaming facilities and superior customer service is being rewarded with unmatched customer loyalty to Harrah's brands."

"Our company's success is the result of the customer service skills and dedication of our nearly 48,000 employees," Loveman said. "These awards show that their efforts are being appreciated by our customers, and demonstrate Harrah's employees are truly the 'Best of Gaming.'"

Among the highlights of this year's polling:

* Five Harrah's properties were named "Best Overall Hotel Casino" in their markets: Horseshoe Bossier City, Harrah's Council Bluffs, Harrah's East Chicago, Harrah's Lake Tahoe, and Harrah's Laughlin. In the Chicagoland and Lake Tahoe markets, Harrah's properties finished first and second overall (Harrah's Joliet and Harveys Lake Tahoe, respectively).

* For the second consecutive year, Harrah's Las Vegas and the Rio All-Suite Hotel & Casino finished first and second as Best Casinos in the Las Vegas Strip market.

* Total Rewards, Harrah's nationwide customer-loyalty program, was named "Best Slot Club" in nine markets: Chicagoland, Iowa, Lake Tahoe, Las Vegas Strip, Laughlin, Missouri, Native Midwest, New Orleans and Shreveport-Bossier City.

* Harrah's New Orleans was the only casino in the United States to record a complete sweep, winning all 28 first-place awards available in the New Orleans market. "A more beautiful, opulent casino would be tough to find, even among the palaces of Las Vegas," the magazine wrote.

* Harrah's Louisiana Downs and Bluffs Run were named "Best Racinos" in the South and Midwest, respectively.

* The Rio and Harveys Lake Tahoe tied for most awards by a Harrah's casino, with 48 each. Four additional Harrah's properties won more than 40 awards each: Harrah's Lake Tahoe (47), Harrah's Joliet (46), Harrah's Laughlin (44) and Harrah's Reno (41).

Although Harrah's sold its Harrah's Shreveport property more than a month after voting for this year's competition ended, awards from that facility are excluded from Harrah's total this year. Awards for the three Horseshoe properties, which were acquired July 1, are included in the company's total.

Founded 66 years ago, Harrah's Entertainment, Inc. owns or manages through various subsidiaries 28 casinos in the United States, primarily under the Harrah's brand name. Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

Über Harrah's Las Vegas Hotel and Casino:

Das Casino gehört zu Caesars Entertainment. Caesars Entertainment Inc. wurde 1937 als Harrah's gegründet und wurde 2010 in Caesars Entertainment umbenannt. Besitzer sind die Investment-Firmen Apollo Global Management, TPG Capital und The Blackstone Group.

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