International CES Wins First Place Honors in IAEE’s 2008 Art of The Show Competition

18.09.2008, Lesen Sie hier den Bericht über «International CES Wins First Place Honors in IAEE’s 2008 Art of The Show Competition».

Arlington, Va., September 17, 2008 – The Consumer Electronics Association (CEA)®, the producer of the International CES®, announced today that it received four first place awards in this year’s International Association of Exhibitions and Events’(IAEE) Art of the Show competition. The IAEE Art of the Show competition recognizes promotional achievements of exhibitions and events.

“These awards illustrate the attention to detail and quest for excellence that goes into planning and promoting the International CES, the most important consumer electronics event of the year,” said Karen Chupka, senior vice president, events and conferences, CEA. “Each year we look to re-energize CES and our innovative marketing is a part of this strategy. As the leading trade association representing the consumer electronics industry, we strive to be as innovative in promoting our industry as our member companies are in developing new products for consumers.”

In the large event category [over 150,000 net square feet], the 2008 International CES marketing campaign, “The Art of Technology,” won the following first place awards:

Attendance Promotion Campaign award (multiple pieces) – entries included the 2008 International CES Alumni Registration piece; Attendee Brochure; Conference Brochure and Domestic Target Retention piece.

Print Advertising award (single piece) – for the 2008 International CES content ad, “Experience the Art of Convergence,” with illustrations for the gaming, home theater, wireless and in-home networking product categories.

Show Promotion award – for CESweb.org.

Show Dailyaward – the CES Daily published by TWICE Magazine.

The 2008 International CES also received two honorable mentions for E-mail Promotion and Attendance Promotion Brochure.

The 2009 International CES will be held in Las Vegas, January 8-11, 2009. For more information, visit www.CESweb.org .

About CEA: The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $173 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.

Follow the 2009 International CES on Twitter at twitter.com/2009CES and visit the International CES Page on Facebook.

UPCOMING EVENTS

CEA Industry Forum October 19-22, 2008, Las Vegas, NV Digital Hollywood October 27-30, 2008, Hollywood, CA EHX Fall 2008 November 4-7, 2008, Long Beach, CA CES New York Press Preview featuring CES Unveiled @ NY November 11, 2008, New York, NY Future of Television East November 18-19, 2008, New York, NY 2009 International CES January 8-11, 2009, Las Vegas, NV Digital Music Forum East February 25-26, 2009, New York, NY CEA Washington Forum April 22-23, 2009, Washington, DC Digital Patriots Dinner April 22, 2009, Washington, DC

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