Gaming and Casino Industrial News 3.10.2008 all over the world

03.10.2008, Lesen Sie hier den Bericht über «Gaming and Casino Industrial News all over the world».

Harrah's Casinos extending perks further than just gambling
Harrah's Entertainment Inc. has revealed their new plan that would extend perks to not only those gambling at the tables and on the slots, but also to people who are eating and shopping at their casino resorts.

Las Vegas was built on perks. High rollers would come into town, eat and drink for free, their hotel rooms were comped, and they would proceed to spend large amounts of money gambling at the casino.

In recent years the comps have been lessened by casino in Las Vegas and the revenue numbers have showed that doing away with the perks might have been a bad choice by these casino companies. Harrah's is now ready to change that.

"(Harrah's) invested a significant amount of time and effort and money to develop the program and it's regarded as the best in the industry. They know more about their customers than probably any gaming company knows," said Robert LaFleur, an analyst at Susquehanna Financial Group.

The program, Total Rewards, will reward shopping, gambling, dining and entertainment choices that are made at Harrah's casinos. The new plan comes at a time when most casino companies are cutting costs at the expense of everything, including customer perks.

The Total Rewards program has also been used in analyzing potential acquisitions of property. The Total Rewards program asks their customers to fill out questionnaires, and they take that data and use it to the best of their abilities. Yogonet.com

======================

Henderson Executive Airport might allow in-terminal gaming
Las Vegas Sun

NEVADA -- Like its big brother McCarran International to the north, Henderson Executive Airport may soon see gaming machines in its terminal.

And while the scope would be nowhere near what it is at McCarran, Clark County Aviation officials are hoping that it will provide a boost to business operations at Henderson Executive.

Clark County Aviation has asked Henderson to add restricted gaming to the list of permissible uses within the airport's master plan. Though the Aviation Department runs the airport, it is within Henderson's boundaries, so the city decides land use issues.

The Henderson Planning Commission recommended approval of the request. The City Council is expected to make the final decision Oct. 21.

A restricted gaming license allows a business to have up to 15 gaming machines. Aviation Department officials said the request is on behalf of The Landings at Henderson Executive, a privately owned restaurant that leases space from the Aviation Department and recently opened.

If the zoning change is approved, Aviation Department officials said the restaurant will petition the Nevada Gaming Commission for an restricted license to have between five and eight bar-top poker machines. The zone change would also allow any future restaurants at the airport to seek a restricted gaming license from the state.

"Our hope is that The Landings at Henderson Executive will be a success," Clark County Director of Aviation Randall H. Walker said in a statement. "If the restaurant operator is able to acquire the necessary permits required for gaming, the proposed bar-top machines could be a great addition to the restaurant and will hopefully generate more revenue for the operator and airport."

The Aviation Department has no projections for the revenue that the machines would generate for the county. Department representatives say they don't know what to expect because there has never been any kind of gaming at the airport to use as a basis.

Über Glücksspiele Las Vegas - Gambling in Las Vegas:

Las Vegas liegt im Westen der USA im Bundesstaat Nevada und ist das Glücksspiel-Paradies von Amerika.

Las Vegas hat rund 100 Spielcasinos. Im Bundesstaat Nevada sind sogar über 300 Spielcasinos registriert. Die grössten Casinos sind das Bellagio, Caesars Palace, Venetian / Palazzo, Wynn / Encore, MGM Grand, Mandalay Bay.

Weitere bekannte Casinos sind das Mirage, frühere Heimat von Siegfried und Roy, das Luxor in Form einer Pyramide oder das Casino Rio All-Suite Hotel and Casino, in welchem jährlich die Pokerweltmeisterschaft (World Series of Poker WSOP) durchgeführt wird.

Die bekanntesten zwei Strassen sind der Las Vegas Boulevard, welcher auch als Las Vegas Strip bezeichnet wird. Daneben ist die Fremont Street eine gut besuchte Casino-Meile, wo beispielsweise das legendäre Casino Binion's (vormals Binion's Horseshoe) seine Spiele anbietet.

Las Vegas erstreckt sich über eine Fläche von 340 km2 und hat rund 650'000 Einwohner.

--- Ende Artikel / Pressemitteilung Gaming and Casino Industrial News 3.10.2008 all over the world ---


Weitere Informationen und Links:

Weitere Nachrichten der Gaming-Branche