Las Vegas Plaza Hotel and Casino targets the growing Hispanic community

13.04.2005, Lesen Sie hier den Bericht über «Las Vegas Plaza Hotel and Casino targets the growing Hispanic community».

With new marketing moves

(US).- Over the next several weeks, the Plaza hotel and casino expects to introduce Hispanic-theme slot machines, Spanish-speaking blackjack dealers and football games in its sports book in an effort to attract Hispanic customers.


The Plaza hotel and casino expects to introduce Hispanic-theme slot machines.

Those are just a few of the signs of a larger, long-term initiative to reach out to the Hispanic community that will include commitments to hire and promote Hispanics and becoming involved in local Hispanic service organizations, said Stephen Crystal, president and co-founder of Plaza owner Barrick Gaming Corp.

"Other casinos have brought in Latino pop stars on a one-off basis or had a Latino (boxing) card or a salsa nightclub on a one-off basis," Crystal said. "We view this as a long-term effort. The entertainment will be the outgrowth of making the commitment to be a part of the Latino community."

Over the next couple of years, the company intends to redevelop about six city blocks and about 6.5 hectares (15 acres) surrounding the company´s Western casino into a "Latino corridor" that will include commercial and residential buildings. As the final piece of the redevelopment project, the Western will ultimately be transformed with a Hispanic theme within three to five years, Crystal said.

Some slot makers are introducing Hispanic-theme slot machines using celebrities to attract the growing Hispanic population, Crystal said. Research has shown that Hispanic customers like to gamble as much as non-Hispanics but few casinos go out of their way to cater to them on a regular basis, he said.

Barrick Gaming is active in the US Hispanic Chamber of Commerce and attends meetings of the Las Vegas Latin Chamber of Commerce, he said. The company expects to make donations to organizations and become more involved on the political front with leaders who are identified with causes important to the Hispanic community, he said.

Über Glücksspiele Las Vegas - Gambling in Las Vegas:

Las Vegas liegt im Westen der USA im Bundesstaat Nevada und ist das Glücksspiel-Paradies von Amerika.

Las Vegas hat rund 100 Spielcasinos. Im Bundesstaat Nevada sind sogar über 300 Spielcasinos registriert. Die grössten Casinos sind das Bellagio, Caesars Palace, Venetian / Palazzo, Wynn / Encore, MGM Grand, Mandalay Bay.

Weitere bekannte Casinos sind das Mirage, frühere Heimat von Siegfried und Roy, das Luxor in Form einer Pyramide oder das Casino Rio All-Suite Hotel and Casino, in welchem jährlich die Pokerweltmeisterschaft (World Series of Poker WSOP) durchgeführt wird.

Die bekanntesten zwei Strassen sind der Las Vegas Boulevard, welcher auch als Las Vegas Strip bezeichnet wird. Daneben ist die Fremont Street eine gut besuchte Casino-Meile, wo beispielsweise das legendäre Casino Binion's (vormals Binion's Horseshoe) seine Spiele anbietet.

Las Vegas erstreckt sich über eine Fläche von 340 km2 und hat rund 650'000 Einwohner.

--- Ende Artikel / Pressemitteilung Las Vegas Plaza Hotel and Casino targets the growing Hispanic community ---


Weitere Informationen und Links:

Weitere Nachrichten der Gaming-Branche