Harrah´s licenses World Series of Poker brand to WMS

27.04.2005, Lesen Sie hier den Bericht über «Harrah´s licenses World Series of Poker brand to WMS».

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(US).- Harrah´s License Company and WMS Gaming announced that Harrah´s has licensed the popular World Series of Poker brand to WMS Gaming for the development, manufacture and deployment of video poker and slot machine game themes on WMS´ Bluebird gaming devices in North American and Caribbean markets.


WMS will develop several unique game themes using the World Series of Poker brand.

Pursuant to the exclusive licensing agreement, WMS will develop several unique game themes using the World Series of Poker brand, the first of which is expected to be placed at Harrah´s casinos following receipt of regulatory approvals, which are anticipated in the third quarter.

Under the terms of the agreement, World Series of Poker branded games will initially be available solely at Harrah´s properties during an exclusivity period in each jurisdiction in which Harrah´s or its affiliates operate. Once the exclusivity timeframe in a jurisdiction expires, each game theme will be available for placement at other casinos in those markets. The agreement, which calls for the installation of a specified number of World Series of Poker branded gaming devices in Harrah´s casinos, is for a period of three years with an optional two-year extension.

"With the growing popularity and resurgence of tournaments and live poker games, this new agreement provides a logical extension of our valued brand to the casino floor," said Ken Weil, Harrah´s Senior Vice President of Slots. "We selected WMS due to its strong reputation for creating great games, and the company has already presented us with several exciting game concepts that we are confident will accurately represent and extend the World Series of Poker brand. We have previously worked with WMS on several joint marketing opportunities and look forward to furthering our relationship with this new agreement."

"Harrah´s has done a remarkable job of managing the already significant awareness of this popular brand, which is instantly recognized around the world by both poker players and non-players alike," said Brian Gamache, President and CEO of WMS Industries. "Our game developers are very excited to be working with this phenomenal brand and we are confident that their unique talents will lead to the creation of highly entertaining games that capture the excitement of the World Series of Poker. We believe the combination of this famous brand, our great content, and our award-winning Bluebird gaming platform will help accelerate our market share on the slot floor and also result in an exciting experience for players and higher earnings for our casino customers."

Über Harrah's Las Vegas Hotel and Casino:

Das Casino gehört zu Caesars Entertainment. Caesars Entertainment Inc. wurde 1937 als Harrah's gegründet und wurde 2010 in Caesars Entertainment umbenannt. Besitzer sind die Investment-Firmen Apollo Global Management, TPG Capital und The Blackstone Group.

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