Less 'Free Time' Sends Gamblers Online

22.07.2009, The youth of today are forever demanding more technology as the information age becomes more and more pervasive and necessary. The base population of active casino players is older for the most part. New technology and the aging Generation X and Y demographic are reconfiguring the gaming and gambling entertainment of the future.

WMS Gaming an Illinois U.S.A. based manufacturer of slot machines and other gaming devices has launched a survey called the Active Gambler Profile. The study was designed to identify the behavior and preferences of the active gambling population in the U.S.A.

2,000 respondents answered questions related to their gambling behaviour. Based on a national sample, "The results provided views of the full, active gambling population," said Rob Bone, WMS Gaming's vice president of marketing. The sampling was divided into three groups based on the number of times, casual, frequent, or avid gamblers made trips to casinos per year. Trends that were noted will says Mr.Bone, revolutionize the games and the way people play.

One trend found is the fact that there is less "personal time," which means gamblers cannot be as devoted to gambling as they were in the past. This makes sense to online gamblers who can play anytime without the travel to the casinos. Bone said about this trend, "Gamblers are actually more ‘time impoverished’ than the average American," "We simply have fewer opportunities for personal time, based on our frenetic lifestyle." New technology is influencing gambling preferences. " Studies show that 92 percent of active gamblers have access to the Internet, versus 70 percent of the general population," Mr. Bone contends, "Active gamblers spend hours online, and new devices such as mobile I- phones allow gamblers to engage the Internet on demand."

Bone told the Philadelphia Inquirer recently, "There’s a misconception about gamblers … that they’re laggards when it comes to adapting to technology, and that’s just not the case," adding, "Actually, they like to figure things out, they want to know how a game works, how they get paid, and then be able to explain it to others."

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