Caesars Indiana to be rebranded as Horseshoe casino

21.08.2005, Lesen Sie hier den Bericht über «Caesars Indiana to be rebranded as Horseshoe casino».

Changeover expected in late 2006 or early 2007

(US).- Harrah’s Entertainment announced that it will re-brand Caesars Indiana to a Horseshoe casino and intensify a planning process to upgrade customer service and enhance guest entertainment experiences. Harrah’s acquired the property as part of the merger with Caesars Entertainment on June 13 of this year.


Caesars Indiana to be rebranded as Horseshoe casino in late 2006 or early 2007

Anthony Sanfilippo, Central Division President for Harrah’s Entertainment, Inc. said: "Our guests at the Horseshoe Hammond in Northern Indiana and at our other Horseshoe properties in the South appreciate the excellent dining choices, thrilling entertainment schedule, electrifying gaming action and other energizing experiences that make the Horseshoe unique. That’s the same kind of excitement that we will deliver in Southern Indiana."

The conversion process announced today is expected to take a year or more, and planning has already begun on upgrades in dining and entertainment venues to bring them in line with the premium services offered by Horseshoe casinos. Numerous other amenities are also being considered, and the full scope of the capital investment has not yet been fully determined.

"Our customers can continue to expect the great guest service and first- class facilities that they love," noted Senior VP and General Manager Ed Garruto, who has been with the property since it opened in 1998. "The investments that will be made in the facility will bring a new level of excitement to our lively casinos, restaurants, shopping, nightlife and recreational offerings."

Garruto also pointed: "Our guests will also be members of Total Rewards, the nation’s largest and most preferred casino loyalty program," Garruto continued. "They will have the ability to earn and redeem their comps and other benefits locally at the Horseshoe, or at any Harrah’s Entertainment- operated casino worldwide."

Caesars Indiana initially opened in 1998, and has 120 table games including the largest poker room in the area, 2,300 slots, 503 luxurious rooms and suites, and various dining, shopping, and recreational options including an elaborate pool, full 18-hole golf course, and woodland fitness trail. The resort, open 24 hours a day year-round, is 20 minutes from Louisville, Ky. on a spectacular setting on the Ohio River.

The hotel employs 2,115 people and contributes us$ 100 million in taxes to local and state jurisdictions as well as us$ 15 million to the local community and Caesars Foundation.

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