Last year, NBC made major waves with its broadcast of "The National Heads-Up Poker Championship." The one-on-one tournament featured a college basketball-like, single elimination format and was held at the famous Golden Nugget in Las Vegas.
Ratings were solid for the inaugural tournament and sponsors were pleased with the hotly contested action on the felt. Although the six episodes were broadcast over the course of six weeks, there was no shortage of viewers as the grueling elimination matches reached on average, over four million viewers per broadcast.
But things have changed for the now annual event, as it moves location and sets up shop in Caesar's Palace's new poker room. This year's event features a total prize pool of $1.5 million, paying out $500,000 to the first place winner.
According to Harrah's Entertainment vice president of sports and entertainment marketing, Jeffery Pollack, the move made sense for the recently added venue. "This is a terrific addition to our portfolio of sports ventures. We're thrilled Caesar's Palace has joined with NBC Sports to showcase this increasingly popular event in Caesar's new poker room."
This year's coverage will expand to 10 hours, broadcast in six shows which will be telecasted on Sundays in April and May. Things are sure to be hotter this time around when "The Brat," Phil Hellmuth looks to repeat his first-place finish of a year ago. Hellmuth will have his work cut out for him as he takes on a field of 63 other top flight competitors like the legendary Doyle Brunson, the ever-intriguing Gus Hansen, and the man Hellmuth bested last year for the big cash, Chris "Jesus" Ferguson.
Senior vice president for NBC Jon Miller, believes this type of programming is what the public is looking for. "This event has special qualities that have enabled it to rise in the poker landscape and establish a uniqueness that the public can embrace. The head-to-head confrontation between players, who are now legitimate stars, provides compelling competition for players and makes for entertaining television," said Miller in a recent press release.
With an all-star line-up of players, the match-ups will be decided by the luck of the draw and should immediately raise the stakes for the players. They will have to be able to adjust styles on the fly for this old school, western style shootout.
Das Caesars Palace ist ein Hotel und Casino in Las Vegas USA. Es ist im Stil eines antiken römischen Palastes errichtet.
Das luxuriöse Hotel am Las Vegas Boulevard besitzt 3'348 Gästezimmer und Suiten. Säulen, Statuen und Wasser-Fontänen prägen das Erscheinungsbild. Das im Hotel integrierte Spielcasino belegt eine Fläche von etwa 12'000 Quadratmeter. Die Forum Shops, ein grosses Einkaufszentrum mit exklusiven Geschäften, und ein Schwimmbad-Bereich mit vielen Säulen und Marmor gehören zu dem Komplex.
Caesars Palace is a modern wonderland of luxury and excitement and is widely recognized among the world's greatest hotels. Located at the heart of the world famous Las Vegas Strip.In addition, Caesars Palace is home to the Garden of the Gods, a 4.5-acre pool complex and a world-class 22,000 sq. foot fitness center and spa.
The Forum Shops at Caesars and The Appian Way are two extraordinary collections of exquisite stores, restaurants and family entertainment set in an ancient Roman marketplace. While the hotel itself features 8 restaurants onsite, The Forum Shops offer another 14 restaurants, as well.
Das Casino gehört zu Caesars Entertainment. Caesars Entertainment Inc. wurde 1937 als Harrah's gegründet und wurde 2010 in Caesars Entertainment umbenannt. Besitzer sind die Investment-Firmen Apollo Global Management, TPG Capital und The Blackstone Group.
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