WSOP tourney winner sues Harrah’s over marketing

31.10.2009, World Series of Poker tournament winner is suing Harrah's and the World Series of Poker Academy, charging they've been using her name and likeness for advertising without authorization and falsely claiming she endorses the academy.

By Steve Green LasVegasSun.com

Sally Anne Boyer filed suit Monday in Clark County District Court in Las Vegas against Harrah's Operating Company Inc., owner of the World Series of Poker; as well as Post-Oak Productions Inc. of Toronto, doing business as the World Series of Poker Academy; and Post-Oak owners Brandon Rosen and Jeff Goldenberg.

But the World Series of Poker Academy on Wednesday disputed the allegations and said Boyer willingly participated in its advertising.

Boyer, of Midway, Utah, won the World Series of Poker's Ladies No-Limit Hold'em World Championship in June 2007, winning $262,077 in cash, a WSOP bracelet and a Corum watch.

"Soon thereafter, the WSOP Academy began extensive marketing efforts, using Boyer's recent win to widely market itself as an academy that breeds success in tournaments," the lawsuit charges.

The lawsuit says the WSOP Academy educational business was launched by Harrah's in January 2007 and that Harrah's granted a license to Post-Oak to manage, produce and market all WSOP Academy events and that Post-Oak is a partner or in a joint venture arrangement with Harrah's.

Boyer charges the WSOP Academy has published advertisements with a photo of Boyer with her winnings and attributing to her a quote, "The quickest way to your WSOP Bracelet!," and calling her an "Academy Graduate."

But her lawsuit claims she only attended one day of a two-day WSOP Academy event, did not complete the course and is not a graduate of the academy.

"Boyer never said nor authorized a statement on her behalf to the effect that participating in the WSOP Academy was 'the quickest way to your WSOP Bracelet!' or intimating that her success in the tournament was attributable to her experience attending one day of a two-day WSOP Academy event," the lawsuit charges.

Advertising associating Boyer with the academy has been published in Bluff magazine, on the WSOP Academy Web site, in e-mail marketing and in academy newsletters, the lawsuit says.

The suit asserts claims of false endorsement and violation of the Nevada right of publicity law that Boyer says grants her the right of publicity associated with her name, voice, signature, photograph and likeness.

The suit seeks unspecified damages; a restraining order, an injunction and recovery of profits allegedly associated with the use of Boyer's name and likeness. The suit was filed by attorneys with the Henderson law firm of Bowler Dixon & Twitchell LLP.

Harrah's did not immediately respond to a request for comment. But Goldenberg, co-owner of Post-Oak, disputed the allegations in the lawsuit Wednesday and provided an August 2007 e-mail from Boyer.

In the e-mail, Boyer responded to Post-Oak's request that she be included in an advertisement.

"Think the latest ad looks fine. I'd like to mail you a better picture I have of myself in my 'poker tournament attire' which you could use for future ads if you like," Boyer said in the e-mail.

The academy has been promoting upcoming academies at prices ranging from $1,899 to $2,999.

Über World Series of Poker (WSOP):

Die World Series of Poker, oder kurz WSOP, ist eine Reihe von Pokerturnieren, die jedes Jahr in Las Vegas ausgetragen werden.

Die World Series of Poker finden jährlich im Rio All-Suite Hotel & Casino in Las Vegas statt.

Die World Series of Poker ist die grösste und prestigeträchtigste Pokerveranstaltung der Welt. Mit einer umfassenden Liste von Turnieren in allen wichtigen Pokervarianten ist die WSOP das am längsten laufende Pokerturnier der Welt und geht auf das Jahr 1970 zurück.

Darüber hinaus hat die WSOP bahnbrechende Allianzen in den Bereichen Rundfunk, digitale Medien und Unternehmenssponsoring gebildet und die Marke mit der Einführung der WSOP Europe im Jahr 2007 und der WSOP Asia-Pacific im Jahr 2013 sowie der WSOP International Circuit Series im Jahr 2015 erfolgreich international ausgebaut.

Ursprünglich wurden die Tourniere in Las Vegas Downtown im Binion's Horseshoe Casino ausgetragen. Im Jahre 2005 kaufte Caesars den Brand WSOP. Seit diesem Datum werden die Pokermeisterschaften im Rio All Suite Hotel and Casino durchgeführt.

Gewinner der letzten Jahre des WSOP-Championship-Mainevent

2020: Damian Salas 2019: Hossein Ensan 2018: John Cynn 2017: Scott Blumstein 2016: Qui Nguyen 2015: Joe McKeehen 2014: Martin Jacobson 2013: Ryan Riess 2012: Greg Merson 2011: Pius Heinz 2010: Jonathan Duhamel 2009: Joe Cada 2008: Peter Eastgate 2007: Jerry Yang 2006: Jamie Gold 2005: Joe Hachem 2004: Greg "Fossil Man" Raymer 2003: Chris Moneymaker 2002: Robert Varkonyi 2001: Carlos Mortensen 2000: Chris "Jesus" Ferguson 1999: J.J. "Noel" Furlong 1998: Scotty Nguyen 1997: Stu Ungar 1996: Huck Seed 1995: Dan Harrington 1994: Russ Hamilton 1993: Jim Bechtel 1992: Hamid Dastmalchi 1991: Brad Daugherty 1990: Mansour Matloubi 1989: Phil Hellmuth Jr. 1988: Johnny Chan 1987: Johnny Chan 1986: Berry Johnston 1985: Bill Smith 1984: Jack Keller 1983: Tom McEvoy 1982: Jack Strauss 1981: Stu Ungar 1980: Stu Ungar 1979: Hal Fowler 1978: Bobby Baldwin 1977: Doyle Brunson 1976: Doyle Brunson 1975: Sailor Roberts 1974: Johnny Moss 1973: Puggy Pearson 1972: Amarillo Slim Preston 1971: Johnny Moss 1970: Johnny Moss

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